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Alexander chernev has 26 books on goodreads with 1746 ratings. Strategic marketing does not replace traditional marketing management. Everyday low prices and free delivery on eligible orders. Strategic marketing management 8th edition outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. Strategic marketing is a way of focusing an organisations energies and resources on a course of action that can lead to increased sales and dominance of a targeted market.
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